29.5.2008 par vinglish.

Independent brand valuation consultancy, Intangible Business, recently published their third annual report on “The world’s most powerful spirits & wine brands 2008″. As far as (still) wine brands are concerned, 17 are listed as “power brands” …9 of which are from the U.S., and 5 are from Down Under. Hmm…..not one from France. The writer comments “France is one of the world’s greatest wine producers but it is missing out on valuable opportunities by failing to tap into a segment of the market that the new world wines have excelled in….” read the report

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18.4.2008 par vinglish.

Here’s an innovative packaging move and one which is environmentally friendly. We read that wine in tetra pak is already well accepted in Canada and Scandinavia. What’s more - the wine is drinkable too. We like the querky communication and the marketing buzz Boisset (America) are trying to create. Apparently French Rabbit was awarded a 2006 SIAL d’Or as the best new alcoholic product in the world. Bit much!! but brave marketing. http://www.frenchrabbit.fr/vins.php

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