Archive de la catégorie Licensing & Co-marketing

Pink Panther Plonk

We’ve long believed that those wine producers and cooperatives with large volumes of wine to sell each year have little to lose (IF they negotiate the contract astutely) from experimenting with adult licensed properties to make their wines more approachable for young adults and novice wine drinkers around the world. So 10 out of 10 for bravery(?) to Le Chateau de l’Orangerie in Bordeaux for http://www.pink-panther-wine.com/.

Does anyone know of any other interesting link ups between French wine and properties from the world of art, fashion, entertainment, brands, publishing, etc ?

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