Archive pour septembre 2008

Elephant on a Tightrope

Here’s one we really like - ‘Elephant on a Tightrope‘ - a French wine range branded for anglo markets - nicely tongue in cheek with some relevant cause related marketing thrown in for good measure.   Are they capitalizing perhaps on the strong franchise elephants have with females (many female collectors of “elephantalia”)?  Not dumbo at all…

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