“Cachet” is the name of a wine brand launched last year by Castel initially targetting the UK market - 3 vins de pays varietal wines : Viognier/Chardonnay, Shiraz/Cabernet and Pinot Noir Rose, all accessibly priced and stylishly presented. Apparently the brand specs were drafted by a marketing agency in collaboration with no less then 3 very high profile MWs, and the concept and packaging extensively researched in the UK before launch . All good stuff, but we’re not entirely sure about that name……. ‘Cachet’ sounds a tad too conceited for today’s UK market, and to be honest sounds more like a product for splashing all over. But what can we say, it was all thoroughly researched. Time will tell…
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