19.6.2008 par vinglish.

“Cachet” is the name of a wine brand launched last year by Castel initially targetting the UK market - 3 vins de pays varietal wines : Viognier/Chardonnay, Shiraz/Cabernet and Pinot Noir Rose, all accessibly priced and stylishly presented. Apparently the brand specs were drafted by a marketing agency in collaboration with no less then 3 very high profile MWs, and the concept and packaging extensively researched in the UK before launch . All good stuff, but we’re not entirely sure about that name……. ‘Cachet’ sounds a tad too conceited for today’s UK market, and to be honest sounds more like a product for splashing all over. But what can we say, it was all thoroughly researched. Time will tell…

Posté dans Marketing Genius? | Imprimer | Aucun commentaire »

6.6.2008 par vinglish.

We found some interesting translations supplied by producers from a prestigious French wine area for their 2008 London Wine Fair booklet (..and yes we do know what they meant to say, really)  :

“Freshness and smoothness let much mineral feelings..”

“The dress is yellow now weak. We find side crystallized citrus fruit…”

“In mouth is delicate, grain wine suave…”

“Vinification: just feel the Art… Viticulture: just help nature to grow golden grappes…”

“Very exotic wine to smell and very fruity in the mouth, it’s due to the grass.”

“This wine is appropriate very well for fish of sea, snails of Burgundy, frogs thighs,…”

Posté dans Amusing Translations | Imprimer | Aucun commentaire »