Independent brand valuation consultancy, Intangible Business, recently published their third annual report on “The world’s most powerful spirits & wine brands 2008″. As far as (still) wine brands are concerned, 17 are listed as “power brands” …9 of which are from the U.S., and 5 are from Down Under. Hmm…..not one from France. The writer comments “France is one of the world’s greatest wine producers but it is missing out on valuable opportunities by failing to tap into a segment of the market that the new world wines have excelled in….” read the report
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