OK, so this is not strickly speaking French wine marketing-related altho’ there’s a French brand in the range.. Seattle, US-based, Click Wine Group, aim to take “the intimidation out of wine with a selection of wines with easy to pronounce names and appealing, consumer friendly packaging”. As easy as that really… Check out the range on : http://www.clickwinegroup.com/cwg/wine_portfolio.php.
We vote for ‘Mad Dogs & Englishman’….
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