29.5.2008 par vinglish.

Independent brand valuation consultancy, Intangible Business, recently published their third annual report on “The world’s most powerful spirits & wine brands 2008″. As far as (still) wine brands are concerned, 17 are listed as “power brands” …9 of which are from the U.S., and 5 are from Down Under. Hmm…..not one from France. The writer comments “France is one of the world’s greatest wine producers but it is missing out on valuable opportunities by failing to tap into a segment of the market that the new world wines have excelled in….” read the report

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26.5.2008 par vinglish.

OK, so this is not strickly speaking French wine marketing-related altho’ there’s a French brand in the range.. Seattle, US-based, Click Wine Group, aim to take “the intimidation out of wine with a selection of wines with easy to pronounce names and appealing, consumer friendly packaging”. As easy as that really… Check out the range on : http://www.clickwinegroup.com/cwg/wine_portfolio.php.

We vote for ‘Mad Dogs & Englishman’….

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22.5.2008 par vinglish.

French wine brand, Piat d’Or, is selling at a rate of many millions of bottles per year in the UK. Not a bad performance for a brand first conceived by IDV (now Diageo) nearly 30 years ago. Why do les anglais toujours adorent Le Piat d’Or? ..Consistent marketing investment, e.g. staying close to the consumer and evolving the communication and packaging so the brand stays relevant and, above all, paying close attention to the fill to ensure the wines meet mass market taste preferences. Not to mention the clout of Diageo with the trade…

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22.5.2008 par vinglish.

Go to : http://www.usbwine.com

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13.5.2008 par vinglish.

Recent news item on a wine négociant’s otherwise very good new website..

“Summer is Morning - You are looking for fresh and fruity tastes!’.

Er, right.

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